Sales Audit in the UAE is required for retail establishments in shopping centres. The company performing the gross turnover may be required to provide the authorities with a proper audited turnover statement. The total sales that a retail business generates over a specific financial period or year is known as its gross turnover. After confirming the company’s revenue and gross sales during that specific period, the auditor completes the sales audit and sends the turnover report.

This is standard procedure for mall management/property management, who deduct a certain proportion from the renter’s or retailer’s earnings.

What is a Sales Audit?

An internal assessment of a business’s sales records and procedures, known as a sales audit, is carried out to ensure that corporate policies are followed, spot potential development areas, and stop fraud. Depending on the company’s requirements, a sales audit’s scope might vary greatly. Still, generally speaking, it entails looking into invoices, sales data, and other financial documents to spot any irregularities and possible problems.

An audit of sales is a thorough examination of a business’s sales procedure to enhance efficiency, profitability, and strategy. Included in a comprehensive sales audit package must to be the following: 

  • Methods of management
  • Steps in the sales process
  • The sales process supporting software
  • Procedures for training sales personnel and the team’s priorities
  • The financial information about the sales procedure

A sales audit can be finished in several methods, such as by hiring an auditor or manually reviewing the process. The information required for a sales audit can be gathered quickly and readily with CRM or sales software.

Why Should You Get a Sales Audit?

Your sales operation can benefit greatly from auditing your sales data in several ways:

  • Enhanced forecasting and decision-making
  • Increased client retention and satisfaction
  • Lower expenses and risks

With accurate and trustworthy data, you may make well-informed decisions regarding your revenue, growth, and sales pipeline.

Your sales operation can benefit greatly from auditing your sales data in several ways, such as enhanced planning and making choices, increased client retention and satisfaction, and lower expenses and risks. With accurate and trustworthy data, you may make well-informed decisions regarding your revenue, growth, and sales pipeline. Possessing comprehensive and pertinent data enables you to understand your clients better and tailor your communications, offers, and services to suit their requirements. Additionally, having consistent and compliant data saves you money and effort when resolving conflicts, repairing mistakes, and handling fines or legal action resulting from data breaches or violations.

How Do We Do Sales Audit?

Analysis of the Hiring Process

The first step in the sales audit process is assessing the company’s hiring strategy to find sales employees. An auditor looks at several factors to determine whether the recruiting process was accurate, including the selection criteria and the personnel’s history, experience, and entire track record. Aside from this, the auditor confirms the efficacy of training programs to ensure they sufficiently equip staff members with the necessary skills.

Assessing The State of the Market

In the second phase, the auditor reads the current market conditions to determine whether the sales objective set by the company is feasible. A swot analysis—that is, strengths, weaknesses, opportunities, and threats—is utilised to determine the opportunities and challenges that businesses face in the external environment. The primary focus of the auditor in this step is to identify potential threats from rivals and opportunities that could provide a company with a competitive edge. 

Examining the Sales Process

After learning about market conditions, the auditor proceeds to analyse the sales process. “sales procedure” describes the techniques or equipment a company uses to conduct sales activities in the marketplace. A business should ensure that the discounts and promotions it gives customers align with its goals for profit. The auditor compares the company’s stated ideal sales practices and its actual sales operations. 

Understanding The Standard Of Customer Service

In the sales audit process, it is also crucial to understand the calibre of services a company offers to its variety of clients. It’s evident in how a company handles its customers both when they buy a product and after they do. Customers are more inclined to repurchase name-brand goods based on the after-sales care they receive. Consequently, if necessary, an auditor researches the firm’s service quality and makes recommendations in light of the findings.  

Examining the Workplace

One of the most important factors in hitting sales goals is the office setting where employees work. The company must take great care of its employees to maintain a positive work atmosphere. For the sales team to carry out their duties effectively, they must get along well with bosses, coworkers, and employees of other departments. The auditor thoroughly examines these factors, which aids in creating a sufficient audit report.

The Best Sales Audit Services in Dubai, UAE

One of the top audit companies in the United Arab Emirates, Rewind Consultancy has been offering top-notch sales audit services to companies in the GCC and other nations for more than ten years. Our team has extensive knowledge and experience performing sales audits for leading firms and upscale malls in the United Arab Emirates, all while ensuring compliance with the country’s rules and regulations. 

Searching for top-notch services for sales audits? Rewind Consultancy is there to help! 

FAQ

Why is a sales audit conducted?
By pre-defined criteria that are both system- and user-defined, it accepts and validates transaction data while identifying and fixing mistakes. Users can examine and audit data at the cashier/register or store/day levels.
A business’s cycle of sales and collections is the sequence of events that starts when a client buys products or services and concludes when your company gets paid in full.
To demonstrate that the goods were sent to the customer, you would pick revenue transactions from the sales journal (which balances with revenue in the financial accounts) and acquire the invoice and shipping records. The audit team ought to confirm that the buyer paid for the merchandise.

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